CashMAN
MAN HACKATHON
Smart Optimiser for Truck Purchasing Lifecycle
Project Date: 05.-07.12.2019, München | Clients: MAN Hackathon | My Role: Data-driven Design, UX, UI Design
This is a 3 days workshop organized by MAN. MAN's a subsidiary of automaker Volkswagen and its primary output for the automotive industry is heavy trucks. Hackathon's goal is to use the truck data (miles, break, fuel level, etc) to explore the solution for the uptime experience.
As the only designer in the team, I collaborate with 2 developers and 1 data scientist to provide a win-win solution for both MAN clients as well as MAN.
CashMAN is a web platform providing an intelligent solution to optimize the truck purchasing lifecycle.
The target group is small logistic companies that have less than 10 vehicles. MAN clients renew the truck every 3-4 years.
There are two reasons for the frequent renewing.
1. A new truck consumes less fuel. Fuel consumption is around 1/3 cost of the TCO (Total Cost of Ownership), the most important financial indicator for the business owner.
2. There are 2500 truck drivers lacking in Europe. Drivers choose a job based on the condition of the truck. The truck is their home companying them for weeks and months.
Pain Points
How to plan and evaluate new truck investments
How to make sure I have the right fleet
No seamless solution to access TCO
CashMAN as a TCO analysis tool and data platform can predict ROI, when it is the right moment to invest the right truck. The total TCO will reduce by a better performance of fuel consumption.
The new truck requires less maintenance and repairment, which means it can keep the most uptime.
Due to the stricter regulation, CO2 emission is lower in the new series of the truck. The fleet can drive greener.
Save Money
When investing
Most uptime
For your fleet
Become Grenner
By renewing your fleet
Small logistic companies purchase more than 50% of the trucks per year, which is around 50,000 trucks per year.
Each truck costs 70,000 - 10,000 €. This means, even 1/3 of the clients start using the CashMAN to optimize the truck lifecycle. This is already a Billion Euro Business.
Product
Real-time & Predictive TCO
By integrating APIs to provide business owners real-time TCO and inform them when is the perfect time to renew the truck in order to get the best ROI.
Smart suggestions for truck and tires
The system can recommend the most suitable truck and tires for each trip. On the screen, users can intuitively know the truck's location and drivers' contact info.
Predictive Maintenance
The best way to keep the most uptime is to prevent downtime. CashMAN by sync with aftersales and driver management system to recommend the best timing for the predictive maintenance.
CashMAN is a system that knows better than MAN clients themselves. The SSO system can remind sales to follow up and provide clients' situations, recommend most liked truck assembles as well as price range based on their purchasing history. Before site-visit, MAN sales already have a professional recommendation for the client.
This DMP (Data Management Platform) is part of the whole MAN system. It connects sales, after-sales, sync with logistic management tools. By understanding the client, e.g. what's the preferred angle of the mirror, the analytics can improve the development and optimize the production.
Most small logistic companies are family businesses. Current owners are in the retired age. By providing an easy-to-use and intelligent system for TCO optimization can greatly shorten the learning curve of the successor.
Hackathon pitch slide can check here.